B2B DIFFERENTIATION
Stand out from the crowd
Stand out from the crowd
Stand out from the crowd
Give your customers the confidence to choose you over other competitors. Identify a compelling differentiator with guidance from an experienced product marketer.
Give your customers the confidence to choose you over other competitors. Identify a compelling differentiator with guidance from an experienced product marketer.
Give your customers the confidence to choose you over other competitors. Identify a compelling differentiator with guidance from an experienced product marketer.
Trusted by ambitious SaaS companies
THE PROBLEM
Unclear differentiation
Standing out in overcrowded markets is not easy. Customers find it difficult to make a choice when the differentiation is fuzzy.
Standing out in overcrowded markets is not easy. Customers find it difficult to make a choice when the differentiation is fuzzy.
1
You rely on “price” or “ease of use”
You rely on “price” or “ease of use”
2
You have multiple answers to “how are you different?”
You have multiple answers to “how are you different?”
3
You do have a small unique feature, but unsure of the value.
You do have a small unique feature, but unsure of the value.
If you can’t say what makes you the best, how will your customers?
If you can’t say what makes you the best, how will your customers?
It’s time for some clarity
It’s time for some clarity
It’s time for some clarity
Make your value instantly visible
Make your value instantly visible
HOW IT WORKS
Meet your new differentiator in 4-5 weeks
Gather insights from multiple teams though collaborative workshops
Gather insights from multiple teams though collaborative workshops
Leverage data and frameworks to understand why customers choose you
Leverage data and frameworks to understand why customers choose you
Align what sets you apart with what customers value
Align what sets you apart with what customers value
Lift competitive win rates and gain market share over time
Lift competitive win rates and gain market share over time
TANGIBLE OUTCOMES
More than just strategy
A ready-to-use, winning competitive pitch
A ready-to-use, winning competitive pitch
Recs for incorporating your new differentiator in your homepage
Recs for incorporating your new differentiator in your homepage
A game plan to highlight your standout value across touchpoints
A game plan to highlight your standout value across touchpoints
PROVIDING CLARITY SINCE 2013
Meet the Clarity Department
Hello! I'm Samyuktha, but you can call me Sam.
Hello! I'm Samyuktha, but you can call me Sam.
I launched this department after a decade in product marketing. I've helped several global companies like Freshworks, Airbase and OysterHR cut through the clutter and become unicorns and leaders in their space.
I'm particularly proud of introducing a product with a radically new differentiator that changed an industry.
I launched this department after a decade in product marketing. I've helped several global companies like Freshworks, Airbase and OysterHR cut through the clutter and become unicorns and leaders in their space.
I'm particularly proud of introducing a product with a radically new differentiator that changed an industry.
I’m here to help you sharpen your differentiator to set you miles apart from your competitors.
I’m here to help you sharpen your differentiator to set you miles apart from your competitors.
Bonfire
Sam is one of the most strategic, diligent, and impactful product marketing leaders I've ever worked with. She was instrumental in scaling the company to eight figures in revenue thanks to her high-quality work with positioning.
Kevan Lee
Co-founder
She impressed me with her integrity, discipline, kindness, and relentless focus on improving the business.
Gregg Miller
VP Product Marketing
Sam helped foster critical internal discussions on differentiation and has been instrumental in setting the direction. Her extensive experience with ‘'0 to 1' journey makes her an exceptional thought partner for any B2B SaaS founder.
Satya Devarakonda
Co-founder
Sam was instrumental in repositioning our new product and clarifying our market stance. This resulted in a strong out-of-the-gate momentum from trial to paying customers. We would love to work with her again
Satya Ganni
CEO
Bonfire
Sam is one of the most strategic, diligent, and impactful product marketing leaders I've ever worked with. She was instrumental in scaling the company to eight figures in revenue thanks to her high-quality work with positioning.
Kevan Lee
Co-founder
She impressed me with her integrity, discipline, kindness, and relentless focus on improving the business.
Gregg Miller
VP Product Marketing
Sam helped foster critical internal discussions on differentiation and has been instrumental in setting the direction. Her extensive experience with ‘'0 to 1' journey makes her an exceptional thought partner for any B2B SaaS founder.
Satya Devarakonda
Co-founder
Sam was instrumental in repositioning our new product and clarifying our market stance. This resulted in a strong out-of-the-gate momentum from trial to paying customers. We would love to work with her again
Satya Ganni
CEO
Bonfire
Sam is one of the most strategic, diligent, and impactful product marketing leaders I've ever worked with. She was instrumental in scaling the company to eight figures in revenue thanks to her high-quality work with positioning.
Kevan Lee
Co-founder
She impressed me with her integrity, discipline, kindness, and relentless focus on improving the business.
Gregg Miller
VP Product Marketing
Sam helped foster critical internal discussions on differentiation and has been instrumental in setting the direction. Her extensive experience with ‘'0 to 1' journey makes her an exceptional thought partner for any B2B SaaS founder.
Satya Devarakonda
Co-founder
Sam was instrumental in repositioning our new product and clarifying our market stance. This resulted in a strong out-of-the-gate momentum from trial to paying customers. We would love to work with her again
Satya Ganni
CEO
Bonfire
Sam is one of the most strategic, diligent, and impactful product marketing leaders I've ever worked with. She was instrumental in scaling the company to eight figures in revenue thanks to her high-quality work with positioning.
Kevan Lee
Co-founder
She impressed me with her integrity, discipline, kindness, and relentless focus on improving the business.
Gregg Miller
VP Product Marketing
Sam helped foster critical internal discussions on differentiation and has been instrumental in setting the direction. Her extensive experience with ‘'0 to 1' journey makes her an exceptional thought partner for any B2B SaaS founder.
Satya Devarakonda
Co-founder
Sam was instrumental in repositioning our new product and clarifying our market stance. This resulted in a strong out-of-the-gate momentum from trial to paying customers. We would love to work with her again
Satya Ganni
CEO
Bonfire
Sam is one of the most strategic, diligent, and impactful product marketing leaders I've ever worked with. She was instrumental in scaling the company to eight figures in revenue thanks to her high-quality work with positioning.
Kevan Lee
Co-founder
She impressed me with her integrity, discipline, kindness, and relentless focus on improving the business.
Gregg Miller
VP Product Marketing
Sam helped foster critical internal discussions on differentiation and has been instrumental in setting the direction. Her extensive experience with ‘'0 to 1' journey makes her an exceptional thought partner for any B2B SaaS founder.
Satya Devarakonda
Co-founder
Sam was instrumental in repositioning our new product and clarifying our market stance. This resulted in a strong out-of-the-gate momentum from trial to paying customers. We would love to work with her again
Satya Ganni
CEO
Bonfire
Sam is one of the most strategic, diligent, and impactful product marketing leaders I've ever worked with. She was instrumental in scaling the company to eight figures in revenue thanks to her high-quality work with positioning.
Kevan Lee
Co-founder
She impressed me with her integrity, discipline, kindness, and relentless focus on improving the business.
Gregg Miller
VP Product Marketing
Sam helped foster critical internal discussions on differentiation and has been instrumental in setting the direction. Her extensive experience with ‘'0 to 1' journey makes her an exceptional thought partner for any B2B SaaS founder.
Satya Devarakonda
Co-founder
Sam was instrumental in repositioning our new product and clarifying our market stance. This resulted in a strong out-of-the-gate momentum from trial to paying customers. We would love to work with her again
Satya Ganni
CEO
Bonfire
Sam is one of the most strategic, diligent, and impactful product marketing leaders I've ever worked with. She was instrumental in scaling the company to eight figures in revenue thanks to her high-quality work with positioning.
Kevan Lee
Co-founder
She impressed me with her integrity, discipline, kindness, and relentless focus on improving the business.
Gregg Miller
VP Product Marketing
Sam helped foster critical internal discussions on differentiation and has been instrumental in setting the direction. Her extensive experience with ‘'0 to 1' journey makes her an exceptional thought partner for any B2B SaaS founder.
Satya Devarakonda
Co-founder
Sam was instrumental in repositioning our new product and clarifying our market stance. This resulted in a strong out-of-the-gate momentum from trial to paying customers. We would love to work with her again
Satya Ganni
CEO
Bonfire
Sam is one of the most strategic, diligent, and impactful product marketing leaders I've ever worked with. She was instrumental in scaling the company to eight figures in revenue thanks to her high-quality work with positioning.
Kevan Lee
Co-founder
She impressed me with her integrity, discipline, kindness, and relentless focus on improving the business.
Gregg Miller
VP Product Marketing
Sam helped foster critical internal discussions on differentiation and has been instrumental in setting the direction. Her extensive experience with ‘'0 to 1' journey makes her an exceptional thought partner for any B2B SaaS founder.
Satya Devarakonda
Co-founder
Sam was instrumental in repositioning our new product and clarifying our market stance. This resulted in a strong out-of-the-gate momentum from trial to paying customers. We would love to work with her again
Satya Ganni
CEO
© 2024 – Clarity Department
© 2024 – Clarity Department
© 2024 – Clarity Department